More on Octopus

Could you add an example of a promotion that McDonald's fast food restaurant may offer based on what they know about a customer ?

Reply Jenny:

McDonald's is a early bird of using the Octopus Reward Scheme. You can pay and collect rewards by using the Octopus. At the same time, McDonald's can collect information on the cutomers buying pattern.

McDonald's also has a large database on the customer buying behaviour, but that's not enough. The point-of-sale system help to record what a customer pruchased. They can analysis the average consumption for each customer. But they don't know the age group and the gender of those customers.

There are several types of Octoups: Adults, Elder, Child (for ages 3-11) and personalised. By using the Octopus Rewards Scheme, McDonald's knows who visit McDonald's the most and when.

Recently, McDonald's has boardcast a new series of API. let's have a quick view of it.








McDonald's has upgrade their coffee beans and the price of a ground coffee. They found that after the establishment of McCafe, the customers are willing to pay for a quality coffee. Those customers are some kind of adults who are the office men/ladies, and family members. Consequently, they launch their TVC in Bookstore and Office section.




Furthermore, McDonald's has boardcasted another TVC. ^^

Assignment One Answer

Question: Think of a business or organization that you admire, then describe two examples of how that business is supported by information systems. For example, do they use it for operational excellence ? Or do they use it to create new products and services ?

The Octopus Cards Limited operated a smartcard sytem and developed a well established Customer Relationship Management System. Since 1997, the Octopus cards act an important role in the Hong Kong transportaion and transaction system.

The Octopus card is a rechargeable contactless stored value smart card used to transfer electonic payments in online/offline systems in Hong Kong. The card system was the first contactless smart card system in the world. With their continuous innovations, the Octopus cards system is now widely used, not simply for fares payment, but it can gain access to buildings & schools, purchases in retail outlets, pay for the parking meters and even we can use it in the Mainland China.

The company holds a large customers database from the 19 million octopus cards. The cards record each customer buying behaviour, with the membership Octopus, customers earn Reward$ when purchasing. By analysising their buying behaviour, often they will run special promotions giving the customers even greater value!

How might Octopus benefit your business?

You may find out more realtive news about Octoups at the bottom. Enjoys!

sAnDy

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