Assignment One Answer

Question: Think of a business or organization that you admire, then describe two examples of how that business is supported by information systems. For example, do they use it for operational excellence ? Or do they use it to create new products and services ?

The Octopus Cards Limited operated a smartcard sytem and developed a well established Customer Relationship Management System. Since 1997, the Octopus cards act an important role in the Hong Kong transportaion and transaction system.

The Octopus card is a rechargeable contactless stored value smart card used to transfer electonic payments in online/offline systems in Hong Kong. The card system was the first contactless smart card system in the world. With their continuous innovations, the Octopus cards system is now widely used, not simply for fares payment, but it can gain access to buildings & schools, purchases in retail outlets, pay for the parking meters and even we can use it in the Mainland China.

The company holds a large customers database from the 19 million octopus cards. The cards record each customer buying behaviour, with the membership Octopus, customers earn Reward$ when purchasing. By analysising their buying behaviour, often they will run special promotions giving the customers even greater value!

How might Octopus benefit your business?

You may find out more realtive news about Octoups at the bottom. Enjoys!